The if/else conditionals in configureCell: seems too complex and is prone for unexpected behavior. 

Things to consider:
- TextItemColorBlack is essentially 0, so just checking self.textColor when that is the value never hits that conditional. The current implementation of the first if clause is a temp patch for this.
- What is the value of the styler? Should it be the default?
- What is the default color? lightGray? Black?