There was a problem with the VPD RLZ setting on this device, it was fixed by reprogramming the VPD code and the Cr50. 

This will have to be done manually with every device which exhibits this problem, here is the PSA sent to chromeos-eve:

vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
with introduction of board locked Cr50 images for Eve it became important that the RLZ code stored in the VPD is correct. 

The problem is that early Eve devices were manufactured with a default RLZ code (ZZCR) instead of Eve assigned code of ZZAF.

Incorrect RLZ code prevents the board locked Cr50 images (versions 0.0.22 and newer) from running, if Chrome OS installs this image on your Eve, it would reboot a few times and fall back to whatever Cr50 image it was running before.

This command executed on the Eve allows to see what its RLZ setting is:

$ mosys platform brand

It should return "ZZAF", if it returns anything else the Eve and its Cr50 need to be fixed, which requires manual intervention. Bring your device to me or Mary (mruthven@) for help.
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