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Issue metadata

Status: Archived
Owner: ----
Closed: Aug 21
Cc:
Components:
EstimatedDays: ----
NextAction: ----
OS: Linux
Pri: 2
Type: Feature



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Advertising ID

Reported by dan.bowt...@gmail.com, May 12 2017

Issue description

UserAgent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/58.0.3029.81 Safari/537.36

Steps to reproduce the problem:
There are several methods in the advertising industry to create persistent user identifiers - http://www.digitru.st/ and Open Ad Id being the 2 largest. These projects get closer to a persistent advertising ID, similar to mobile devices, but without the user control that mobile advertising ID enables.

Up to 75% of the calls made on a publishers page are made just to sync user IDs between various ad tech partners. Having a consistent browser level user ID with strong controls would create significant browser performance boosts across all devices, improve user privacy, and educating end users about enabling/disabling their advertising ID is easier than talking about cookies. 

What is the expected behavior?

What went wrong?
The current behaviour encourages users to block all advertising and slows page loads by loading a large amount of ID syncs.

Did this work before? N/A 

Chrome version: 58.0.3029.81  Channel: n/a
OS Version: 
Flash Version:
 
Labels: Needs-Triage-M58
Components: UI
Labels: Performance TE-NeedsTriageHelp
Cc: komoroske@chromium.org
Labels: -Performance -Type-Bug -TE-NeedsTriageHelp -Needs-Triage-M58 Type-Feature
Status: Untriaged (was: Unconfirmed)
This is a feature request. +komoroske and updating labels as appropriate.
Status: Archived (was: Untriaged)
Archiving old bugs that haven't been actively assigned in over a year.

If you feel this issue should still be addressed, feel free to reopen it or to file a new issue. Thanks!

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