I'm curious to know some more about how you find it useful. In my experience sites aren't shy about linking you directly into their app if they think it's useful -- or sometimes even when it's not.

Also an implementation question for eng: Just tried pandora.com on Firefox and the Pandora app opened directly. Play had the Android icon though. Is the difference coming in how Firefox is detecting the site/installed apps or is the site doing something about how it wants to open if an installed app is detected?

If you click a link of pandora.com in Chrome, we should already offer you to open it in the app if it is installed. If you type pandora.com in Chrome, we don't give you the option as you explicitly load it in Chrome.

The question is whether it is worth to show you an app icon in the precious omnibox to give you an option to open it in the app. May apply to the new instant app. 

Oh I see. I thought I typed in pandora.com in the search bar but I actually tapped "pandora.com" from the suggested list. So never mind my question there.

In Chrome, you can only install an app on play.google.com if you're
logged in. Otherwise you have to open Google Play and search for it.
In Firefox, clicking the icon opens the app in Google Play. (Exception
for Chrome seems to be Google Search, which opens Google Play
directly.)

Firefox opens YouTube videos in the app when the icon is clicked. (I
was surprised Chrome doesn't offer this.)

It also shows the icon for images. (This is probably separate from
"supported web addresses", and seems to be based on file extensions.)

This also applies when opening a link in a new tab. 

Browsing reddit > See youtube link > Open in new tab.

Later switching to that tab, this feature allows jumping to the app.

I think there are a few different use cases here:

1. Opening apps from normal Chrome navigations: will open (or offer to open) an installed app if you have it already. I think this one is pretty much solved.

2. Opening the associated app when you're already on the page and it's installed: useful if you've gone through a path where (1) didn't happen ("open in new tab," omnibox navigations, intents into Chrome, etc.)

3. Offering to open an installed app from typing in the omnibox: more or less addressed by (2), though you have to open the page first.

4. Offering to open Play to install an app associated with a page you don't have: this need is served by Chrome's native app banners now, but not all pages will request one even if they have a related_application in the manifest. This need could be addressed by (2) if it fell back to opening Play when the app wasn't installed.

Have I missed anything?

Removing myself as contact but if you need UX start with cleer@ and depending on the angle it might belong to someone else.

sbirch@: is this bug still relevant / a desired product feature?  Otherwise we should close it.

We do have an off-shoot Instant Apps UI, where we launch associated Instant Apps from the page info dialog today. Ted and I have previously discussed a different UI surface that would provide the ability to launch an AIA or an app, whichever is available. I don't think we have a good idea for where that would go / how that would look like though. I also don't know if that's really a priority for us.

mariakhomenko@ and sbirch@, 

Is this feature request worth keeping open for tracking purposes?

Ted, I know there were talks of revamping the page info UI -- is this part of it?

I don't know if this is part of the page info revamp.  Adding ktam@ to clarify or continue punting this off to someone else.

+emily/cleer for page info redesign

I could see it fitting into whatever Instant Apps UI we have today. However, it may be harder to prioritize in the short term. @cleer thoughts on including with redesign?

sbirch@, who is the PM who owns this area nowadays?

+ Nick, who's probably the new owner in this space

nickrad: ping?

If we wanted to support this, I would push strongly to simply reuse the existing instant app button.  I've uploaded a couple screenshots of how this would work.  You'd be on maps.google.com (screenshot), click the menu (i) icon, then be presented with the page info screen with "OPEN APP" (screenshot).

The open app button would only exist if a (potentially single) non-browser app exists that can handle the URL.  maps.google.com -> Maps app, yelp.com -> Yelp app, etc...

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bumping due to needs-feedback label and outstanding questions
[monthly omnibox triage]

[omnibox triage]

tedchoc@,

nickrad@ has been non-responsive about this for months. Can you take ownership and make a call / figure out how to move this forward?