Webpages try to keep users on their site by asking them whether to stay [1]. Based on a recent large-scale user study, we have new mocks [1][2] with updated wording that has a better chance of letting the user accepting the choice to leave.

I don't know if we have baseline on "Stay", but the data points to a slightly-better-than-50% unwillingness for "Remain".

[1] https://twitter.com/jessesingal/status/746373401007230976
[2] https://twitter.com/ezraklein/status/745985170214359041
[3] brexit.png
 

Deleted: brexit.png 535 KB

	brexit.png 535 KB View Download